Russian model Irina Shayk has been announced as the new spokesperson for L'Oréal Paris, following in the footsteps of Karlie Kloss, Barbara Palvin, Doutzen Kroes, Julianne Moore, Naomi Watts and Eva Longoria in the role.

Shayk commented 'I am forever grateful for this opportunity. Becoming a part of the L’Oréal Paris family represents more than just being a beauty ambassador. To me, L’Oréal Paris has always been a brand that inspires and motivates the greatness inside of you. I am moved and honoured to represent such a beautiful message and encourage women of all ages to always feel confident and embrace their true self!'.